Create a full content strategy with this resource pack.

  • Creating Your Content Strategy In 2 Hours eBook
  • Content Strategy Workbook

 

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HOW DO I USE THIS EBOOK?

“Hey, can you put this graphic up on the Facebook page?” This is an email I would often get with some tacky event flyer attached. It is crucial for our online presence to be unified in voice and style. It’s important for every post to have a clear purpose. Fight the urge just to post for the sake of posting. As your team works through this workbook, you will go through the same basic process we have gone through with both churches and businesses. At the end you will have answered three key questions that will help you as you write, film, shoot, and design all your future posts.

Be sure to run every campaign (a series of posts with one goal) through your answers to these key questions — does the language you use answer these questions people will have?